Usama Zahid
Founder of UZ
UZ is founded by Usama Zahid, a journalist, news presenter, media professional, and storyteller whose professional journey has been built around communication, creativity, and understanding the power of a lasting impression.
His career has included work across broadcast and digital media, including roles with News One, Al Jazeera, SNN News, and Voice News. His experience spans journalism, reporting, news presentation, editorial work, leadership, and digital storytelling.
Throughout his professional journey, Usama has worked with stories, people, ideas, and experiences that connect with audiences. That understanding of identity, expression, and presentation became part of the inspiration behind UZ.
From Stories to Scents
UZ represents a new expression of that creative journey.
The idea behind the brand is simple: just as every story has its own character, every individual has a presence that is uniquely their own.
A fragrance should reflect that individuality.
With UZ, Osama Zahid aims to build a modern fragrance house where elegance meets identity — creating scents that are memorable, sophisticated, and designed for people who want their presence to speak before they do.
The UZ Philosophy
For Usama, UZ is not simply about selling perfume.
It is about creating an experience around fragrance — from the bottle and presentation to the scent itself and the feeling it leaves behind.
Crafted With Intention. Worn With Distinction.
This philosophy sits at the heart of UZ.
The Beginning of a Maison
UZ is being built with a long-term vision: to establish a distinctive fragrance house with a modern luxury identity and a collection of scents that become part of people’s personal stories.
Because ultimately, fragrance is personal.
And the right scent becomes more than a fragrance.
It becomes part of your identity.
UZ — Scent That Defines You.